Lights, camera, action! Locally produced brand, Bathu is brewing something and is ready to tell it all. A very first from a South African sneaker brand and it is also set to change the current view on local produce this summer. A must see.
‘Sisters, Grootman, Ntwana ena ke Bathu Yama Supa !
Since its inception in 2015, the brand has grown in leaps and bounds from selling in the streets of legendary Alexandra to now having 4 major retail stores across the country. The brand is now ready to introduce not only its current crop of consumers but the entire nation into their worldview. The #YamaSupa is a first from Bathu and draws inspiration from a multitude of South African cultures. Abafana be style, abo sisi bama weave, wonke ama kasi alles, this is for you.
“As a brand, we have not done something of this magnitude, and we have an ambition of pushing beyond set boundaries with not only our sneaker designs but also how we communicate with our people. We are extremely excited to be bringing something that we hope will be an advocate for change in the current worldview of locally produced brands, also allowing for the nation a glimpse into our daily lives. People should be on the lookout for us and what we have in store this season,” – Theo Baloyi, founder and CEO of Bathu
Check out the snippet into the Bathu world: