“Soulful, sincere, moody and lyrical” – these are the words that Ami Faku uses to describe her style of music. This fresh young artist has recently gone through a rapid evolution of success as her fan base has exploded, making her the ideal choice for the Apple Music New Artist Spotlight for October with her debut album Imali.
“I am beyond grateful and in disbelief. The support from Apple Music is priceless and I could never thank them enough. My supporters can expect beautiful music.. I am myself all the time, so my music is very honest. I hope people can learn to be true to who they are because there’s so much beauty in that.” – Ami Faku
Born and raised in the Eastern Cape Ami first discovered her passion for singing as a child in the church where her father was a pastor. She began to absorb and explore a vast range of styles, from gospel to reggae, pop and hip-hop, gradually developing her own unique approach and distinctive voice with a desire to incorporate her Xhosa heritage. Today she would define her own genre of music as Modern Afro Soul.
Though in her own words her journey thus far has been “exhausting but rewarding”, 2018 was a defining year for her artistic growth which included being featured on three Top 40 singles, all in the space of a month : DJ Qness featuring NaakMusiQsBabuyile, The Kiffness’ Lose You and DJ Mogul SA’s Ungowam.
She has built on that success in 2019, starting with two singles, Ndikhethe Wena & Ungowam hitting the Top 40 chart simultaneously on Metro FM. This was followed by her track Ubuhle Bakho being featured on the popular local TV show Uzalo. Going from strength to strength she has since had five of her own tracks appear on the Top 100 RAMS Radio chart, namely: Into Ingawe, Ungowam, Ubuhle Bakho, Ndikhethe Wena, and Love Drunk.
The track Into Ingawe was produced in collaboration with Sun El Musician and remains one of the most listened to songs on SA radio, after reaching over one million streams within three weeks of its release. Ami has what it takes to achieve great success: charisma, honesty, song-writing precision and the voice of an earth-bound angel. Listen out for more as her music career goes from strength to strength.
With over 50 million songs, Apple Music offers a free 3-month trial with no commitment and is ad-free. Apple Music is available on iPhone and iPad and also for download from Google Play for Android devices.
1. What is on your playlist?
Apple Music’s Mzansi Soul and Mzansi Hits are my go to playlists
2. Which artists are you listening to at the moment?
Chronixx, Sun-El Musician, Black Motion and DVSN
3. Two South African cities that inspire you?
Port Elizabeth and Cape Town
4. What is your fashion style?
I like comfort infused with a stylish feminine touch
5. What’s your personal mantra?
Learn, live, grow and laugh