E!– NBCUniversal International Networks’ global, multi-platform brand dedicated to all things pop culture – today announced its new brand campaign “Love E! Live E!”in Africa. The campaign was unveiled this evening at E!’s special celebration event in Johannesburg, marking the channel’s 15 year anniversary in Africa, in partnership with DStv.
For the last 15 years, E! has proudly delivered African viewers unrivalled access to Hollywood. To celebrate these two pop culture’s meshing, the Love E! Live E!brand campaign encapsulates the attitude of E! as bold, confident and unashamedly authentic. If you live and breathe celebrity, fun, glamour and entertainment – whether you’re a regular on the red carpet, or your runway is living your best life and taking stunning selfies – then you Love E! Live E!
The campaign features the ultimate blend of talent from Hollywood in the US, and the biggest names in African pop culture – bringing fans the very best of both continents. Fronted by E! Africa host Kat Sinivasan, the campaign includes E! Newshost Giuliana Rancic;Keeping Up with the Kardashians’selfie queen Kim Kardashian West;plastic surgeons to the stars Dr. Terry Dubrowand Dr. Paul Nassiffrom Botched; and How Do ILook? South Africahost Roxy Burger– plus African pop icons including Bonang Matheba, D’Banjand Minnie Dlamini.
The talent will feature in E! Africa’s biggest ever off-air campaign, with a 360° media-buy across outdoor, digital, radio and social – including a heavyweight TV campaign across NBCUniversal International Networks’ portfolio of channels. The campaign will feature in key cities from Johannesburg and Cape Town to Lagos with high-impact sites showcasing building wraps for a six week period from mid-April.
“As we mark our 15 year anniversary in Africa, in partnership with DStv, the Love E! Live E!brand campaign celebrates our passion for all things entertainment and celebrity – in a way that only E! Africa could do – by combining best-in-class talent from Hollywood and Africa. E! has a very exciting year ahead with the recent announcement of our new local commission, Celebrity Game Night, airing late 2019 with more details to follow in the coming months.” – Lee Raftery, Managing Director UK Emerging Markets and Chief Marketing & Content Officer, NBCUniversal International
Since 2004, E! has delivered the best of US reality television to Africa including the ever-popular series: Keeping Up with the Kardashians, Total Bellas, Very Cavallari, LadyGang, Dating #NoFilter, Botchedand Hollywood Medium with Tyler Henry. Plus E! has developed exclusive local productions from The Search: E! Host South Africato How Do I Look? South Africa– and new local commission Celebrity Game Nightwhich will air later in 2019. E!’s Live from the Red Carpetsignature events keep fans connected to all their favourite stars during awards season and E! Newsairs nightly with breaking entertainment news and pop culture coverage.
NBCUniversal International Networks’ pop culture channel brand E! is available on DStv channel 124.