The much anticipated Varsity Cricket six-day T20 tournament returned to the home of NWU in Potchefstroom from the 29th of January to the 3rd of February. The tournament culminated in a thrilling finale that saw UP Tuks claim victory with two balls to spare and beat North West University by five wickets on Saturday the 3rd of February at Senwes Park, Potchefstroom.
Proud sponsor Steers was at the forefront ensuring that spectators, players and the teams were well taken care of which was showcased through their fully fledged vending truck that supplied fresh flame-grilled meals and refreshments, as well as interactive spectator activations. Winners from the PUK FM #Ballin competition who were listeners that engaged in an opportunity to win Steers vouchers and double tickets to the final game, joined special guests and members of the media in the Steers Chillzone area.
“It is so cool to represent a brand such as Steers because not only do I showcase the real goodness they have in their flame-grilled burgers on TV, but to also have the opportunity to see and support how they are strong influence in the development of South African young talent on the sports field as I was once an athlete myself.” – Steers television commercial actor Greg Dlamini who plays the role of ‘Tshepo’.
Steers has been a passionate supporter of Varsity Cricket, and has shown their continued commitment to developing and growing university sport. The aim of the sponsorship is to fulfil a role that ignites authentic excitement around the fans and spectators of the competing teams. The concept of #Ballin aims to celebrate the athletes who display sporting excellence on the field, spectators who have an undying flame in supporting their teams as well as each of the individuals who took part in the tournament to make their respected universities proud.
The cricket carnival welcomed the new academic year as it gathered students and team supporters who came out in numbers to pack the stadium to capacity and were fuelled with excitement that took place at Senwes Park, which has staged one of South Africa’s greatest cricket shows. The sixth day of the tournament began with the annual RAG parade that commenced in the morning whereby a carnival themed setting took place to celebrate the victorious week that has passed as well as entailed two semi-final rounds until the much anticipated final game that took place.
“We are excited to be sponsoring Varsity Cricket once again because this is a platform that gives rise to South Africa’s most respectable cricket players such as Lungi Ngidi who played in the 2015 tournament and now represents the Green and Golden boys of the South African National team. We pride ourselves with being a brand that is committed to developing the real passion, drive, and dedication as well as sporting excellence of young talent in South Africa. This great platform allows us support the sport across varied age groups and backgrounds nationally which is important for us as we invest in enriching lives in the regions that we operate in. ’’ – Adolf Fourie-Steers Marketing Executive.
The victorious winners of the cup UP Tuks proved that some Gees was needed for them to prevail as the real players of #Ballin cricket action. For the cricket lovers who couldn’t make it to Potchefstroom for the Varsity Cricket Gees, all the matches played at Senwes Park were televised on SuperSport, DSTV channel 210.