YFM is on the Re-Up and after extensive engagement with its listeners, the station is launching a new breakfast show. GP’s hottest frequency is placing radio’s favourite ‘malume’, DJ Ankletap on the morning drive. Monday, 6 November 2017, will see GP wake up to YFM Mornings with Ankletap, weekdays between 05:00 and 09:00.
In the wake of overwhelming listener engagement with the station, their voices were heard and the decision to make the change was taken. The reshuffling forms part of the station’s drive to reinforce its legacy as the country’s leading voice of youth culture on the airwaves. YFM is celebrating 20 years of being the voice of young people, as well as empowering and entertaining youth in Gauteng. An apt way to celebrate this legacy was to listen to the voices of our listeners.
‘As a radio station, we exist because of our listeners. The change comes from our extensive and thorough research, which took into account the current makeup of the Gauteng radio market and how YFM uniquely forms part of this. It is a statement that we take our listeners and trade partners’ voices seriously. We are excited about Ankletap’s move to breakfast, he has a natural and easy connection with listeners.’ – YFM’s Head of Programming, Tumelo Diaho-Monaheng
However, there’s no one more excited about the change than DJ Ankletap:
‘The breakfast show is where we set the tone for the rest of the day. I’ve always believed that it’s important to make people feel good as they start their day. There’s no greater feeling than knowing that listeners support what I do.’
The station also announced Smash Afrika as the host of the YFM weekday evening slot between 18:00 and 21:00. He will also start on Monday 6th November. Smash remains an integral part of YFM’s strategy. The station is still the best platform for talent to constantly reinvent themselves and Smash has proven a great ability to take on his new slot.