E! Entertainment Television – NBCUniversal International Networks’ channel dedicated to pop culture – today announced their latest local production – How Do I Look? South Africa. The brand new, local version of NBCUniversal International Formats’ highly popular international franchise, will be hosted by South African media personality Roxy Burger (Top Billing, Strictly Come Dancing). Over the 12-episode series, Burger will be on the case to solve South Africa’s most shocking fashion crimes. How Do I Look? South Africa will premiere on 17 November at 8pm CAT exclusively on E!.
Based on the hit U.S. format, How Do I Look? South Africa will feature style-challenged participants from all walks of life as they each embark on the ultimate makeover journey with the help of their friends, Roxy, and her professional glam squad – including celebrity hair stylist Saadique Ryklief. And, with his keen eye for fashion, E! South Africa host Katleho Sinivasan will join Roxy as the show’s style expert. Roxy and Kat will accompany the participants every step of the way until their fresh new look is revealed at the end of each episode. Viewers can look forward to touching personal stories as well as lots of practical fashion, beauty and lifestyle tips.
“The launch of How Do I Look? South Africa underscores E!’s on-going commitment to bring South African audiences locally relevant content,” said Lee Raftery, Chief Marketing & Content Officer and MD UK & Emerging Markets, NBCU International. “The show is the perfect fit for fashion-forward E! fans, and offers viewers a great entertainment experience as they follow the ultimate style transformations.”
How Do I Look? South Africa will be produced by Urban Brew, sponsored by Sandton City / Eastgate Shopping Centre. The first episode premieres on 17 November at 8pm CAT only on E! Entertainment Television (DStv channel 124).