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EXCLUSIVE BELLA LASH LAUNCHES IN SOUTH AFRICA

​High quality professional eyelash extension brand Bella Lash officially launches in South Africa, offering an innovative application system that was created and patented in the United States. 


Brought to South Africa by Nerina Moodley, an entrepreneur with more than 10 years’ experience in the beauty industry, Bella Lash South Africa promises the same superior product vital to the success of any lash artist.

Bella Lash is a professional eyelash extension product that is available for trained technicians via Bella Lash South Africa’s e-commerce site. Clients wishing to use Bella Lash can easily find their nearest trained technician for quick and easy applications.

Founded in Utah in the United States in 2011 and after years of crafting the perfect product, Bella Lash became innovators at heart, constantly collaborating with engineers, chemists and creative minds to push the limits of the beauty industry. They push their products through research, development, and custom formulations, creating all new categories of products never-before in existence. All Bella Lash products, from their lash extensions to the aftercare kits, are proudly cruelty-free and not tested on animals. 

Nerina saw an opportunity for beauty technicians in South Africa and headed to Utah to train with Bella Lash and sealed the deal as the sole distributor. She is an internationally trained Lash Educator as well as a nail technician and educator.

“I saw an opportunity for young beauty technicians to start their own businesses or lash bars and allow already-trained beauty professionals to expand their services. We want to grow our network of trainers countrywide, thus growing the brand. After working with and being part-owner in another lash company, I understand intimately what is lacking in this industry and how to bring about change through superior training and products.  Bella Lash is at the forefront of young, fresh and innovative ideas on how to achieve this,” Nerina Moodley

The Bella Lash Education department has spent countless hours researching, testing and refining the best training curriculum in the industry. Each course is designed to engage every type of learner, allowing each Bella Lash student to find success. Some of the benefits of training with Bella Lash include: free refresher courses, student discounts and continued support from Bella’s Master Educators. Their focus is to continue to inspire, motivate and educate students long after they have left the classroom.

Visit the Bella Lash South Africa website for more information.

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