CAT Footwear and renowned designer Paledi Segapo have embarked on a 3-month national campaign set to release on popular print magazines . Shot with a strong art direction in the beautiful mother city Cape Town, the campaign kicks off in April through to July.
Palse SA Founder and Creative Director Paledi Segapo is the brand ambassador of Caterpillar footwear SA since 2013. The relationship between Segapo and the popular shoe brand was established back in 2013 when CAT felt the need for a versatile designer that could design clothes that complimented their footwear range.
Paledi saw this opportunity as one that would open doors for his clothing line “Palse”, which has now grown to be one of the countries’s most sought after fashion brands. The association with an international brand made robust business sense especially with the need to expand his relations beyond the SA borders and imprint his brand on international shores.
Segapo has since gone on to showcase in numerous fashion weeks and countries across the globe including Paris, New York, Tanzania, Zambia, Ghana and Nigeria to name a few.