One of the most keenly anticipated events at SA Fashion Week, the 1st Class Collection provides the country’s young emerging designers with the opportunity to showcase their collections and introduce the world to their talents. They are considered to represent the future of the local fashion industry and are selected by the 1st Class Collection SA Fashion Week judging committee to provide greater exposure for their brands.
Fashion designer Sheila-Madge emerged victorious after being chosen as the finalist of four individuals. Her grand prize is a trip to Berlin Fashion Week in June/July from Lufthansa, as part of a the SAFW travel seminar.
“I would like to thank both Lufthansa and SA Fashion Week for providing me with this wonderful opportunity,” says Sheila-Madge. “I cannot even begin to express how I felt when I was handed the big prize, it was a magical moment and I’m truly proud of the work that I’ve done. It is great to see local designers being celebrated. Heading to Berlin Fashion Week, one of the top fashion destinations of the world, is one of the most exciting things about being crowned the winner.”
“SA Fashion Week’s competitions are an undeniable springboard for young designers. The aim of the Lufthansa 1st Class Collection initiative is to assist talented designers, with the potential for commercial growth, to start making the transition from a developing creative to a sustainable business that can play a role in the creative fashion industry, create jobs, wealth and contribute to the GDP of the country,” – Lucilla Booyzen, Director of SA Fashion Week.
“Lufthansa continues to play a vital role in identifying and awarding the next generation of designers that will lead the SA Fashion industry. To us, it is very important that the industry should be led by exceptionally talented and visionary designers,” – Jolanta Slomkowski, Brand Manager South Africa for Lufthansa.
With their designs for the Lufthansa 1st Class Collection and Lufthansa would like to congratulate all the finalists that took part.