South Africa’s first Premium Flavoured beer – Flying Fish – the beer that brews the bitterness out and flavour in, took over the skies of SA on the 27th of November, to launch its first ever Summer Flavour Immersive Experience.
A flavoursome extravaganza that featured a Flying Fish Air jet excursion, which challenged consumers to swap their mundane lifestyles by jetting off to a secret destination in search of new ways to enjoying the premium flavoured beer.
With 5FM’s DJ Roger Goode as the captain, the jet left Johannesburg and landed at a secret Summer Flavour Immersive Experience, where lucky consumers, celebrities, and media enjoyed a Flavour Mirage lifestyle showcase of fashion by popular street fashion brand – DOPE Store, the finest summer food exhibitions were prepared by celebrity Chef NTI and a hot lineup of artists that featured DJ Euphonik and Nomuzi Mabena to mention but a few.
On board Flying Fish Air, passengers were treated to an exclusive cocktail exhibition, where they learned the perfect art of mixing world-class cocktails with Flying Fish flavours as ingredients. The guest list featured Katlego Maboe of SABC3’s popular lifestyle show Expresso, Mzansi Magic’s The Queen actress: Celeste Khumalo, Siya Beyile, YFM presenters: DJ Ankle Tap and Ayanda MVP to mention but a few.Speaking about this exciting trip, Flying Fish Marketing Manager, Leanne Martin says Flying Fish is on a mission to remind consumers just how good it feels to escape the mundane and try something:
“By challenging consumers to drop their usual weekend plans to board our first ever Flying Fish Air, this summer, Flying Fish Premium Flavoured Beer is on a mission to remind consumers just how good it feels to escape the mundane and try something different. We invited South Africans that are tired of the same old planned lifestyle experience to add some flavour with Flying Fish by listening to the Roger Goode show on 5FM and challenge themselves to escape the usual, to win a seat at our Summer Flavour Immersive Experience.”
Personalities that also rocked the decks in mid-ocean on board the Flavour Mirage at the Flying Fish Summer Flavour Immersive Experience, included DJ Doowap and 2017 Hip Hop awards nominee, DJ Switch, as well as the captain of Flying Fish Air for the day – Roger Goode.